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About WHITE RABBIT EXPRESS

We run White Rabbit Express, a Tokyo-based proxy buying service. We’ve helped tens of thousands of people in over 100 countries buy-and-ship Japanese products which are difficult to get outside of Japan.

Our order fulfillment operations were very inefficient and manual labor-intensive. This was especially painful during Black Friday and Cyber Monday events which increased orders by several times our normal volume resulting in delays and an overworked staff.

Taking cues from Toyota’s process management … Continue Reading